Yes, you read that right. I am a squirrel designer. What do I mean by that? I mean that I notice all the details about the environment around me, such as a cracked leaf, the rust forming around the edges of a stop sign, or the texture of someone's clothing. Then, I take those elements and "squirrel" them away until there is a need to use them. I believe that it's important to find visual interest in your surroundings—no matter where you are—because it can lead to great creative work.
These gems I have collected often inform my designs, but only if they work. Design isn't just about making things pretty; it needs to be functional and simple. Before I design anything, I have to understand the purpose behind it. Then, I filter out what's not necessary and get right down to what the client is trying to communicate.
To me, designing is like creating a map; each element should guide the audience's eyes through the piece, leading effortlessly to the call to action. The function should be clear, and the design should serve the client's objective, whether to build awareness or increase donations or profits.
Annual Giving, Rutgers University Foundation
"Lauren is a talented designer and an effective project manager. My department has relied on Lauren for graphic design and product development and planning for the past 4 years. She grasps fundraising concepts and is able to consistently generate new ideas that complement our intergraded marketing approach while understanding the complex differences and audiences when designing solicitation pieces. She is reliable and easy to work with and I highly respect her input as a colleague."